The BBCWST’s TV advertising campaign on HIV/AIDS and Maternal and Child Health issues consists of TV spots in a variety of form (drama, documentary, jingle, animation) and genre (comedy, drama, musical, action).

To give comprehensive coverage to a wide gamut of issues the BBCWST spots were produced in a series of 9 waves. 8 of these waves were broadcast twice making a total of 17 waves broadcast over two years. Each wave consists of 5 to 7 spots covering different aspects of the issue with each spot conveying a specific message.